Atlantic Tried To Force Lupe To Sign A 360 Deal

"Although he has touched on the topic before, he told fans that Atlantic demanded a 360 deal, including 25% earnings from original music, shows, and outside deals. He explained that, when he declined the offer, Atlantic threatened to withhold money to make music videos, and to not promote his music on the radio.

Lupe also said Atlantic didn’t like his music, or as he put it, 'They think I’m whack.' He told fans that the label sent him hooks to record, and when he completed them, they still did not like them."

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Lupe Speaks against Atlantic Records